Company Development
Apr.88
Established as a record importer.
Sep.90
"avex trax" established as a record label.
Feb.93
TRF, the first domestic artist for AVEX debuted.
Jul.98
Established AVEX TAIWAN INC.
Oct.98
Initial public offering.
Dec.99
Listed on the 1st Section of the Tokyo Stock Exchange.
Nov.00
Signed licensing agreement with S.M. Entertainment for reciprocal sales of each other's releases in Japan and Korea.
Jan.02
AVEX ASIA HOLDINGS LIMITED commenced operations in Hong Kong
Feb.04
Entered into equity participation in Korea's S.M. Entertainment Co.Ltd.
Apr.05
Reformed Group structure. Announced "AVEX GROUP Mid-Term Vision".
Jun.05
Launched download site called "mu-mo".
Sep.06
Entered into equity participation in Chengtian Entertainment Group (International) Holding Company Limited
Apr.07
Launched AVEX MARKETING INC. a subsidiary who's core business is to deliver content through packaged and digital media.
April. 2007
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Avex Trax or Avex Entertainment Corporation is a music record label originally from Japan. The label is also known sometimes as Avex Entertainment Inc. The origin of the word Avex comes from the English words Audio Visual Express. Avex is one of the largest independent record labels in the world, since they are not associated with any of the "Big Four". Avex Trax is one of the most successful companies in the world at the aspect of global business. Since the late 80s, Avex Trax has produced many award winning records and has promoted many renowned international artists. The article above is a brief report on the company's development.
The company was established in 1988 as "AVEX D.D., INC", a CD wholesaler. They opened a recording studio and created Avex Trax as a music label in 1990. In the same year, they created "MUSIQUE FOLIO INC.", a music publishing company, which later became "PRIME DIRECTION INC." In 1993, they created a U.S. branch, called "AV EXPERIENCE AMERICA INC." In 1994, they formed two UK subsidiaries, "RHYTHM REPUBLIC LIMITED" and "AVEX U.K. LIMITED". Later that year, they opened a disco, claimed on their website to be "the world's largest scale disco". Later in 1997, they opened a series of concert halls called "Zepp" along with Sony Music Entertainment Japan. In early 1999, they signed an agreement with Walt Disney Records and Hollywood Records to handle both companies' Japanese CD releases. Avex Trax is extremely successful in the entertainment business globally, as we can see from its history and development.
Not only did Avex Trax convinced a couple of world's renowned record companies (such as the Walt Disney Records and Hollywood Records) to work in hands with them in the global entertainment business, it has also won the hearts of global consumers. The public is willing to spend a good sum of money for their products. Many famous international artists such as Ayumi Hamasaki, BoA, Cyndi Wang, Camerton, Kumi Koda, S.H.E, Sweetbox, Scoop, Show Luo, TVfXQ etc, are officially signed under Avex Trax. They are a representation of the company's success in global business.
Today, many successful leading companies in the world are conquerers in global business. This marks yet another significance in globalization. Globalization is a 'MUST FACTOR' in global business. Without being able to connect globally, how can one achieve tremendous success in the global business?
P.S. Globalization refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political, and ecological spheres.
